Enterprise buying is spaghetti, not straight lines. Use 5 tactics to keep the Value Communication Gap closed across finance, IT, operations, procurement, and executives.
Navigating the Buyer’s Journey: Closing the Value Communication Gap (VCG Series 7/10) Read Post »
Champions drive internal decisions. This playbook shows 5 practical steps to close the internal Value Communication Gap by arming champions with a clear story, proof points, and next steps.
The Power of a Champion: Closing the Internal Value Communication Gap (VCG Series 6/10) Read Post »
Enterprise buyers juggle meetings, stakeholders, and conflicting info. Learn how to act as a sense-maker and bridge the Value Communication Gap with tailored outcomes for each stakeholder.
The Buyer’s Balancing Act: Closing the Value Communication Gap (VCG Series 2/10) Read Post »
