Sales Culture & Enablement

Before and after illustration showing startup hustle versus a disciplined, scalable SaaS business with 3x ARR, 7x pipeline, and a structure and focus bridge

From startup hustle to 3x ARR and investor confidence in nine months

September 12, 2025

In 2023 I joined a founder-led SaaS company with strong tech but scattered sales. By fixing pricing, contracts, CRM, and team focus, we built a disciplined engine in nine months. The result: 3x ARR, 7x pipeline, and a £12M raise.

From startup hustle to 3x ARR and investor confidence in nine months Read Post »

Bridge over the Value Communication Gap, connecting SaaS startups to enterprise customers, symbolizing clear value to business outcomes

Leading a Value-Driven Sales Culture: Closing the Value Communication Gap for the Long Game (VCG Series 10/10)

September 10, 2025

Make value the default. This playbook shows 7 habits that embed value thinking in daily selling: lead with outcomes, coach in buyer language, set stage gates, and run a 90 day plan.

Leading a Value-Driven Sales Culture: Closing the Value Communication Gap for the Long Game (VCG Series 10/10) Read Post »

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